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Enhancing Direct Mail in a Digital Age
Direct Mail is undergoing a transformative evolution, and Informed Delivery (ID) is leading the way. This innovative USPS service transcends traditional marketing by seamlessly integrating print and digital channels, creating a dynamic omnichannel experience. At Mailings Unlimited, we specialize in harnessing the full potential of Informed Delivery, enabling businesses to achieve greater engagement, precise attribution, and measurable results through strategic, technology-driven campaigns.
What is Informed Delivery?
Informed Delivery is a USPS service that provides recipients with a digital preview of their incoming mail. Each morning, subscribers receive an email or app notification featuring grayscale images of their mailpieces before they arrive in the mailbox. When paired with ride-along digital content, this service offers marketers a powerful opportunity to deliver a synchronized, clickable digital touchpoint alongside physical mail. By transforming Direct Mail into a strategic omnichannel tool, Informed Delivery helps brands maintain top-of-mind awareness and drive online engagement even before the mail reaches its destination.
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How Mailings Unlimited Helps You Maximize Informed Delivery
Mailings Unlimited empowers businesses to fully leverage Informed Delivery, integrating it into their Direct Mail strategies to enhance impact through advanced targeting, seamless digital integration, and cost-effective promotions. Our comprehensive approach includes:
1. Seamless Campaign Setup & Integration
We handle every step of the Informed Delivery process—from registering your mailpiece with USPS to designing engaging digital ride-along content that complements your print piece. We also link your ride-along ad to Personalized QR Codes or landing pages to enable real-time tracking and precise attribution. This ensures a smooth journey from the mailbox to the browser—and a better customer experience.
2. Increased Engagement Through Smart Design
By designing both your mailpiece and digital content under one roof, we ensure visual consistency and a clear Call to Action across channels. Our creative team can build compelling ride-along images and banner ads that echo the design and message of your physical mail, boosting brand recognition and response.
3. Campaign Tracking & Reporting
We provide dashboards and analytics that show how your audience engages with your campaign’s physical and digital components. You’ll know exactly who and how many recipients clicked your Personalized QR Code when they did it and how it relates to your overall ROI.
4. Qualifying for USPS Promotions
We make sure you take advantage of the USPS’s 1% Informed Delivery promotion, which applies year-round to eligible campaigns. Even better, we can help you stack this with other USPS discounts to reduce overall postage costs without compromising effectiveness. Our team stays current with all USPS incentives so you don’t miss out on savings.
5. OmniChannel Strategy Support
We consult with you on how to integrate Informed Delivery into your larger marketing strategy. Whether you’re combining it with email, retargeting ads, social media, or SMS campaigns, we’ll show you how to orchestrate every channel for maximum impact. The result? A cohesive message delivered at just the right moments in your customer’s journey
Combine Physical Reach with Digital Precision
Key Benefits of Informed Delivery
- Synchronized Touchpoints: Align physical mail delivery with a timely digital impression to “prime the mailbox” and increase anticipation.
- Immediate Attribution: Use Personalized QR Codes to track user engagement and tie digital activity directly to mail recipients.
- Higher Response Rates: Studies show informed delivery can boost response by 20–30%, improving overall campaign ROI.
- Cost Savings: Take advantage of USPS promotions that reward innovation in Direct Mail campaigns.
- Data-Driven Campaigns: Gain insight into how recipients interact with both digital and print, empowering smarter future decisions.
- Customer-Centric Experience: Reach your audience where they are—across both physical and digital channels—with coordinated messaging.
Why Choose Mailings Unlimited?
Informed Delivery isn’t just a tech feature—it’s a strategic tool. And Mailings Unlimited knows how to wield it. From campaign creation to technical setup, digital integration, and performance analytics, we make it easy for you to enhance your Direct Mail with digital precision.
Let us help you track each mailpiece from print to your customers’ hands, significantly increasing your chances of engagement.
Design. Print. Mail. All Under One Roof.
Let us handle the heavy lifting—from precision printing with the latest tech to fast turnarounds and built-in mailing services. Whether you need EDDM Mailers, Postcards, Snap Packs, or a fully personalized Booklet, we’ve got you covered—on time, every time.
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